Your free, constantly updated, forever cheat sheet for staying smart (or at least sounding smart) when it comes to AI.

So… What Is a Brand Strategist, Anyway?

If you’ve been in marketing or advertising long enough, you know that job titles can be seriously inconsistent. "Account Manager" might mean chief project wrangler at one agency and strategic client whisperer at another. “Senior Art Director” could be the rising lead visionary at one agency, or the primary person who signs off on decks at another.

And then there’s “Brand Strategist.”