Same Title, Different Job: Let’s Talk Brand Strategy
So…What Is a Brand Strategist, Anyway?
If you’ve been in marketing or advertising long enough, you know that job titles can be seriously inconsistent. "Account Manager" might mean chief project wrangler at one agency and strategic client whisperer at another. “Senior Art Director” could be the rising lead visionary at one agency, or the primary person who signs off on decks at another.
And then there’s “Brand Strategist.”
Two people can meet in the wild, both working at agencies, both carrying the “Brand Strategist” title - and yet their actual day-to-day roles might be vastly different. One might spend their days neck-deep in research and client interviews; the other might be crafting taglines, positioning decks, and messaging frameworks. Both are technically brand strategists. Neither is wrong.
Which makes communicating what they actually do (whether to clients, recruiters, or potential hires) a bit tricky.
So, I won’t try to define what a Brand Strategist does everywhere, but I can tell you what it means here at Mighty Bee.
What Brand Strategy Means to Us
At Mighty Bee, a Brand Strategist is more than a deck builder or a one-off consultant. They're a deeply knowledgeable advocate for your brand - someone who cares about getting it right as much as you do.
This person gets to know your company, your team, your quirks, your category, and your goals. They immerse themselves in your world, not just to gather facts, but to understand the nuances. What makes you different? What do your customers really care about? What’s the thing you do that no one else can replicate? (And how do we make sure the world knows that?)
They bring structure to the chaos. Language to the intuition. Confidence to the “we think we’re on the right track, but we’re not 100% sure.”
Why Hire One?
Because let’s be honest - when you’re inside the business day in and day out, it’s hard to see the forest for the trees. A brand strategist brings that crucial mix of fresh perspective and structured thinking.
They help you:
Define your brand’s position in a crowded or shifting market
Clarify your messaging so you’re not saying five different things in five different ways
Unify your brand voice across teams, platforms, and partners
Uncover insights about your brand, your customers, and your competition
Create tools your team can actually use - like brand narratives, messaging hierarchies, and campaign frameworks
And most importantly, they help you show up consistently and confidently in a way that feels true to who you are
In short: If your brand feels fuzzy, fragmented, or like it’s trying to be too many things at once, a good strategist can help you zoom out, refocus, and move forward with clarity.
TL;DR?
A Brand Strategist at Mighty Bee is your strategic sounding board, your brand’s biggest advocate, and your guide through the (often overwhelming) world of messaging, marketing, and differentiation.
And if that sounds like exactly what your team needs right now, - let’s talk.
